Build upon Foundational learning and acquire the practical, in-depth best practices and knowledge required to design, implement and manage XLAs.

Cost: £1,395, includes exam

XM & XLA® Practitioner

Learn the practicalities of making your XLAs a reality.

  • Advance your expertise beyond the Foundation level and elevate your team’s capability to deliver meaningful experience outcomes by attending the only XLA Practitioner course available.
  • Design effective, organisation‑ready XLAs tailored to your strategic goals and real‑world needs.
  • Master experience data — what matters, where to find it, and how to analyse it to drive informed decisions.
  • Navigate real‑world challenges with practical insights into implementing XLAs successfully across complex environments.
  • Develop a comprehensive understanding of each XMO role and learn how to activate them within your organisation.
  • Participate in immersive, hands‑on simulations that transform real data into powerful, actionable experience insights.

"The practitioner course enabled me to put to into action, the concepts learnt in the Foundation course. How to design the ambition statement to ensure that business outcomes are captured was a very useful exercise."

Understand the Practicalities of Moving from XLA Design to Real-World Implementation and Management

Move from Theory to Practice

This 2-day XM & XLA® Practitioner Class  takes you beyond foundational learning and into real, applied experience as you will dive into the Experience Design Methodology, gaining hands‑on practice at every stage.

You'll learn how to design and implement XLAs tailored specifically to your organisation’s goals, and see first-hand how automated experience tools can accelerate insight, action, and improvement. Through live demonstrations and practical exercises, you’ll explore the real impact of these tools on XLA performance.

Build Your XMO

Next, you will be introduced to the Experience Management Office (XMO), the heart of experience governance and the engine behind successful experience transformation. You’ll explore:

  • The mission, scope, and structure of a high‑performing XMO
  • The roles, skills, and competencies required to measure, understand, and improve experience across the enterprise
  • How to design sentiment methods that work at scale and deliver reliable data
  • How to interpret and act on insights using XMO dashboards and experience analytics
  • Proven governance models that ensure your XMO continually delivers value

Embed your Learning

Learners will complete guided, practical exercises aligned to each core XMO role, ensuring every concept is applied, reinforced, and ready to use back in your organisation.

Prerequisites

XM & XLA® Foundation is required before attending XM & XLA® Practitioner.

Duration

Two days, with times for each running from 09:30 - 16:00.

Cost

A fixed price of £1,395, applicable in both GBP and Euros.

Certification

This course is fully accredited by APMG International and Van Haren certification.

Who will be your fellow participants?

Join a high‑impact learning environment designed for specialist experience professionals who are shaping the future of enterprise experience.

This class brings together hands‑on practitioners and emerging leaders who are:

  • Designing and implementing XLAs within their organisation
  • Playing a key role in building or operating an XMO
  • Driving experience transformation across IT, HR, Central Operations or Customer Experience
  • Ready to take their practical skills to the next level

If you’re part of the team responsible for designing XLAs, interpreting experience insights, or leading your organisation’s XMO, this is the course built for you.

Upcoming XM & XLA® Practitioner Classes

3 events found.

  • July 2026

  • Tue 21

  • September 2026

  • Tue 22

  • November 2026

  • Tue 24

XM & XLA® Practitioner FAQs

Is this course for me?

This course is for all professionals and organisations that are ready to move past concepts and make experience a practical reality. This course builds upon previous learning and details the practical steps that need to be achieved to design and build XLAs.

How long does the course take?

XM & XLA® Practitioner is a 2-day course, with times for each day running from 09:30 - 16:30, UK time.

Where does the course take place?

All of our courses can run both online and in person (at your location or ours). Unless is specifically stated, expect the course to be run online. Should you book a place,  we will send you a booking acknowledgement and then joining instructions will be sent to you close to the event date.

Is prior knowledge required?

Is it required that the XM & XLA® Foundation course is completed before attending XM & XLA® Practitioner. This is so that attendees understand the foundational best practices and guidance before taking that knowledge onto the practical and impactful next step.